II.
Role overview
Reference · liverole:marketing-manager
Marketing Manager overview
Plans and executes marketing campaigns and programs that build brand awareness, generate pipeline, and support product launches. Manages relationships with agencies and vendors, tracks campaign performance metrics, and aligns messaging with product and sales. Coordinates cross-channel efforts across digital, content, events, and paid media to hit growth targets.
Attributes
displayName
Marketing Manager
isAgentic
false
automatability
0.3
description
Plans and executes marketing campaigns and programs that build brand awareness,
generate pipeline, and support product launches. Manages relationships with
agencies and vendors, tracks campaign performance metrics, and aligns messaging
with product and sales. Coordinates cross-channel efforts across digital, content,
events, and paid media to hit growth targets.
seniority
mid
Outgoing edges
holds_responsibility4
- responsibility:stakeholder-communication·ResponsibilityStakeholder Communication
- responsibility:metric-definition·ResponsibilityMetric Definition
- responsibility:budget-management·ResponsibilityBudget Management
- responsibility:vendor-evaluation·ResponsibilityVendor Evaluation
requires_skill2
- domain:data-science·DomainData Science
- specialization:web-development·Specialization
Incoming edges
involves_role3
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
- workflow:ad-campaign-launch·WorkflowAd Campaign Launch
- workflow:product-launch-go-to-market·WorkflowProduct Launch Go-to-Market
lib_involves_role119
- lib-agent:digital-marketing--competitive-intelligence-analyst·LibraryAgentcompetitive-intelligence-analyst
- lib-agent:digital-marketing--content-marketing-strategist·LibraryAgentcontent-marketing-strategist
- lib-agent:digital-marketing--cro-expert·LibraryAgentcro-expert
- lib-agent:digital-marketing--email-marketing-expert·LibraryAgentemail-marketing-expert
- lib-agent:digital-marketing--influencer-marketing-expert·LibraryAgentinfluencer-marketing-expert
- lib-agent:digital-marketing--marketing-analytics-expert·LibraryAgentmarketing-analytics-expert
- lib-agent:digital-marketing--marketing-automation-architect·LibraryAgentmarketing-automation-architect
- lib-agent:digital-marketing--performance-marketing-lead·LibraryAgentperformance-marketing-lead
- lib-agent:digital-marketing--ppc-strategist·LibraryAgentppc-strategist
- lib-agent:digital-marketing--seo-expert·LibraryAgentseo-expert
- lib-agent:digital-marketing--social-media-strategist·LibraryAgentsocial-media-strategist
- lib-agent:digital-marketing--social-paid-expert·LibraryAgentsocial-paid-expert
- lib-agent:entrepreneurship--growth-hacker·LibraryAgentgrowth-hacker
- lib-agent:marketing--ab-testing-specialist·LibraryAgentab-testing-specialist
- lib-agent:marketing--brand-strategist·LibraryAgentbrand-strategist
- lib-agent:marketing--campaign-strategist·LibraryAgentcampaign-strategist
- lib-agent:marketing--competitive-intelligence-analyst·LibraryAgentcompetitive-intelligence-analyst
- lib-agent:marketing--consumer-insights-specialist·LibraryAgentconsumer-insights-specialist
- lib-agent:marketing--content-marketing-strategist·LibraryAgentcontent-marketing-strategist
- lib-agent:marketing--creative-director·LibraryAgentcreative-director
- lib-agent:marketing--digital-marketing-manager·LibraryAgentdigital-marketing-manager
- lib-agent:marketing--email-marketing-specialist·LibraryAgentemail-marketing-specialist
- lib-agent:marketing--market-research-director·LibraryAgentmarket-research-director
- lib-agent:marketing--marketing-analytics-director·LibraryAgentmarketing-analytics-director
- lib-agent:marketing--marketing-ops-manager·LibraryAgentmarketing-ops-manager
- lib-agent:marketing--media-planning-expert·LibraryAgentmedia-planning-expert
- lib-agent:marketing--seo-expert·LibraryAgentseo-expert
- lib-agent:marketing--social-media-strategist·LibraryAgentsocial-media-strategist
- lib-agent:public-relations--crisis-communications-expert·LibraryAgentcrisis-communications-expert
- lib-agent:public-relations--media-relations-strategist·LibraryAgentmedia-relations-strategist
- lib-agent:public-relations--press-release-writer·LibraryAgentpress-release-writer
- lib-agent:public-relations--reputation-management-expert·LibraryAgentreputation-management-expert
- lib-agent:public-relations--stakeholder-engagement-expert·LibraryAgentstakeholder-engagement-expert
- lib-agent:arts-culture--marketing-communications-agent·LibraryAgentmarketing-communications-agent
- lib-process:digital-marketing--ab-testing-experimentation·LibraryProcessab-testing-experimentation
- lib-process:digital-marketing--attribution-measurement·LibraryProcessattribution-measurement
- lib-process:digital-marketing--blog-content-production·LibraryProcessblog-content-production
- lib-process:digital-marketing--competitive-intelligence·LibraryProcesscompetitive-intelligence
- lib-process:digital-marketing--content-marketing-strategy·LibraryProcesscontent-marketing-strategy
- lib-process:digital-marketing--digital-analytics-implementation·LibraryProcessdigital-analytics-implementation
- lib-process:digital-marketing--email-marketing-campaign·LibraryProcessemail-marketing-campaign
- lib-process:digital-marketing--influencer-campaign·LibraryProcessinfluencer-campaign
- lib-process:digital-marketing--influencer-relationship·LibraryProcessinfluencer-relationship
- lib-process:digital-marketing--keyword-seo-strategy·LibraryProcesskeyword-seo-strategy
- lib-process:digital-marketing--landing-page-optimization·LibraryProcesslanding-page-optimization
- lib-process:digital-marketing--lead-scoring·LibraryProcesslead-scoring
- lib-process:digital-marketing--link-building·LibraryProcesslink-building
- lib-process:digital-marketing--marketing-automation-workflow·LibraryProcessmarketing-automation-workflow
- lib-process:digital-marketing--marketing-performance-dashboard·LibraryProcessmarketing-performance-dashboard
- lib-process:digital-marketing--meta-ads-campaign·LibraryProcessmeta-ads-campaign
- lib-process:digital-marketing--ppc-campaign-setup·LibraryProcessppc-campaign-setup
- lib-process:digital-marketing--programmatic-display·LibraryProcessprogrammatic-display
- lib-process:digital-marketing--social-content-calendar·LibraryProcesssocial-content-calendar
- lib-process:digital-marketing--social-listening·LibraryProcesssocial-listening
- lib-process:digital-marketing--social-media-strategy·LibraryProcesssocial-media-strategy
- lib-process:digital-marketing--technical-seo-audit·LibraryProcesstechnical-seo-audit
- lib-process:digital-marketing--video-content-production·LibraryProcessvideo-content-production
- lib-process:marketing--ab-testing-program·LibraryProcessab-testing-program
- lib-process:marketing--attribution-modeling-setup·LibraryProcessattribution-modeling-setup
- lib-process:marketing--brand-architecture-design·LibraryProcessbrand-architecture-design
- lib-process:marketing--brand-guidelines-creation·LibraryProcessbrand-guidelines-creation
- lib-process:marketing--brand-health-assessment·LibraryProcessbrand-health-assessment
- lib-process:marketing--brand-positioning-development·LibraryProcessbrand-positioning-development
- lib-process:marketing--campaign-creative-development·LibraryProcesscampaign-creative-development
- lib-process:marketing--campaign-performance-analysis·LibraryProcesscampaign-performance-analysis
- lib-process:marketing--competitive-analysis-research·LibraryProcesscompetitive-analysis-research
- lib-process:marketing--content-performance-optimization·LibraryProcesscontent-performance-optimization
- lib-process:marketing--content-production-workflow·LibraryProcesscontent-production-workflow
- lib-process:marketing--content-strategy-development·LibraryProcesscontent-strategy-development
- lib-process:marketing--customer-journey-analytics·LibraryProcesscustomer-journey-analytics
- lib-process:marketing--customer-persona-development·LibraryProcesscustomer-persona-development
- lib-process:marketing--customer-segmentation-analysis·LibraryProcesscustomer-segmentation-analysis
- lib-process:marketing--editorial-calendar-management·LibraryProcesseditorial-calendar-management
- lib-process:marketing--email-marketing-automation·LibraryProcessemail-marketing-automation
- lib-process:marketing--integrated-campaign-planning·LibraryProcessintegrated-campaign-planning
- lib-process:marketing--marketing-dashboard-development·LibraryProcessmarketing-dashboard-development
- lib-process:marketing--marketing-roi-analysis·LibraryProcessmarketing-roi-analysis
- lib-process:marketing--paid-social-advertising·LibraryProcesspaid-social-advertising
- lib-process:marketing--sem-campaign-management·LibraryProcesssem-campaign-management
- lib-process:marketing--seo-strategy-implementation·LibraryProcessseo-strategy-implementation
- lib-process:marketing--social-media-strategy-execution·LibraryProcesssocial-media-strategy-execution
- lib-process:marketing--voice-of-customer-program·LibraryProcessvoice-of-customer-program
- lib-skill:digital-marketing--bi-reporting·LibrarySkillbi-reporting
- lib-skill:digital-marketing--crm-integration·LibrarySkillcrm-integration
- lib-skill:digital-marketing--digital-advertising·LibrarySkilldigital-advertising
- lib-skill:digital-marketing--link-building-outreach·LibrarySkilllink-building-outreach
- lib-skill:digital-marketing--marketing-automation·LibrarySkillmarketing-automation
- lib-skill:digital-marketing--video-marketing·LibrarySkillvideo-marketing
- lib-skill:marketing--bi-dashboards·LibrarySkillbi-dashboards
- lib-skill:marketing--brand-asset-management·LibrarySkillbrand-asset-management
- lib-skill:marketing--brand-tracking·LibrarySkillbrand-tracking
- lib-skill:marketing--competitive-intelligence·LibrarySkillcompetitive-intelligence
- lib-skill:marketing--content-management·LibrarySkillcontent-management
- lib-skill:marketing--content-optimization·LibrarySkillcontent-optimization
- lib-skill:marketing--creative-testing·LibrarySkillcreative-testing
- lib-skill:marketing--crm-integration·LibrarySkillcrm-integration
- lib-skill:marketing--customer-data-platform·LibrarySkillcustomer-data-platform
- lib-skill:marketing--email-marketing·LibrarySkillemail-marketing
- lib-skill:marketing--journey-mapping·LibrarySkilljourney-mapping
- lib-skill:marketing--market-research-platform·LibrarySkillmarket-research-platform
- lib-skill:marketing--marketing-analytics·LibrarySkillmarketing-analytics
- lib-skill:marketing--marketing-automation·LibrarySkillmarketing-automation
- lib-skill:marketing--marketing-project-management·LibrarySkillmarketing-project-management
- lib-skill:marketing--media-mix-modeling·LibrarySkillmedia-mix-modeling
- lib-skill:marketing--paid-media-platforms·LibrarySkillpaid-media-platforms
- lib-skill:marketing--seo-tools·LibrarySkillseo-tools
- lib-skill:marketing--social-listening·LibrarySkillsocial-listening
- lib-skill:marketing--social-media-management·LibrarySkillsocial-media-management
- lib-skill:public-relations--ap-style-writing·LibrarySkillap-style-writing
- lib-skill:public-relations--crisis-management-platform·LibrarySkillcrisis-management-platform
- lib-skill:public-relations--employee-advocacy·LibrarySkillemployee-advocacy
- lib-skill:public-relations--influencer-kol-management·LibrarySkillinfluencer-kol-management
- lib-skill:public-relations--internal-comms-platform·LibrarySkillinternal-comms-platform
- lib-skill:public-relations--media-database·LibrarySkillmedia-database
- lib-skill:public-relations--media-training-simulation·LibrarySkillmedia-training-simulation
- lib-skill:public-relations--press-release-distribution·LibrarySkillpress-release-distribution
- lib-skill:public-relations--speaking-events·LibrarySkillspeaking-events
- lib-skill:arts-culture--audience-analytics·LibrarySkillaudience-analytics
- lib-skill:arts-culture--digital-engagement-strategy·LibrarySkilldigital-engagement-strategy
supports_work7
- tool:klaviyo·ToolKlaviyo
- tool:june·ToolJune
- tool:loops·ToolLoops
- tool:hubspot·ToolHubSpot
- tool-server:mcp-hubspot·ToolServerHubSpot MCP Server
- tool-server:mcp-klaviyo-candidate·ToolServerKlaviyo MCP candidate
- tool-server:mcp-loops-candidate·ToolServerLoops MCP candidate
used_by_role1
- stack-profile:email-marketing-platform·StackProfileEmail Marketing Platform (Node.js, SendGrid, Redis, PostgreSQL, React, S3)