II.
LibraryProcess overview
Reference · livelib-process:marketing--brand-health-assessment
brand-health-assessment overview
Measure brand equity using Keller's CBBE model (salience, performance, imagery, judgments, feelings, resonance) through surveys and tracking studies.
Attributes
displayName
brand-health-assessment
description
Measure brand equity using Keller's CBBE model (salience, performance, imagery, judgments, feelings, resonance) through surveys and tracking studies.
libraryPath
library/specializations/domains/business/marketing/brand-health-assessment.js
specialization
marketing
usesAgents
- research-designer
- salience-analyst
- performance-analyst
- imagery-analyst
- judgments-analyst
- feelings-analyst
- resonance-analyst
- cbbe-scorer
- metrics-designer
- brand-strategist
Outgoing edges
lib_applies_to_domain1
- domain:marketing·DomainMarketing
lib_belongs_to_specialization1
- specialization:marketing·SpecializationMarketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role3
- role:marketing-manager·RoleMarketing Manager
- role:marketing-strategist·RoleMarketing Strategist
- role:brand-manager·RoleBrand Manager
lib_requires_skill_area3
- skill-area:brand-strategy·SkillAreaBrand Strategy
- skill-area:brand-positioning·SkillAreaBrand Positioning
- skill-area:content-marketing·SkillAreaContent Marketing
uses_agent2
- lib-agent:shared--performance-analyst·LibraryAgentperformance-analyst
- lib-agent:marketing--brand-strategist·LibraryAgentbrand-strategist
Incoming edges
None.