II.
LibraryAgent overview
Reference · livelib-agent:marketing--brand-strategist
brand-strategist overview
Expert agent for brand positioning, architecture, and strategy development
Attributes
displayName
brand-strategist
description
Expert agent for brand positioning, architecture, and strategy development
libraryPath
library/specializations/domains/business/marketing/agents/brand-strategist/AGENT.md
specialization
marketing
role
Chief Brand Officer
expertise
- Brand positioning frameworks (April Dunford methodology)
- Brand architecture models (branded house, house of brands)
- Keller's Brand Equity Model (CBBE)
- Brand personality and archetype development
- Competitive brand positioning
- Brand extension strategy
- Perceptual mapping analysis
- Value proposition development
Outgoing edges
lib_applies_to_domain1
- domain:marketing·DomainMarketing
lib_belongs_to_specialization1
- specialization:marketing·SpecializationMarketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role3
- role:marketing-manager·RoleMarketing Manager
- role:marketing-strategist·RoleMarketing Strategist
- role:brand-manager·RoleBrand Manager
lib_requires_skill_area3
- skill-area:brand-strategy·SkillAreaBrand Strategy
- skill-area:brand-positioning·SkillAreaBrand Positioning
- skill-area:content-marketing·SkillAreaContent Marketing
Incoming edges
uses_agent1
- lib-process:marketing--brand-health-assessment·LibraryProcessmarketing/brand-health-assessment