II.
LibraryProcess overview
Reference · livelib-process:digital-marketing--ppc-campaign-setup
ppc-campaign-setup overview
End-to-end process for setting up and launching paid search campaigns on Google Ads and Microsoft Advertising, including account structure design, keyword research, ad copy creation, bidding strategy configuration, and conversion tracking implementation
Attributes
displayName
ppc-campaign-setup
description
End-to-end process for setting up and launching paid search campaigns on Google Ads and Microsoft Advertising, including account structure design, keyword research, ad copy creation, bidding strategy configuration, and conversion tracking implementation
libraryPath
library/specializations/domains/business/digital-marketing/ppc-campaign-setup.js
specialization
digital-marketing
usesAgents
- ppc-strategist
- keyword-researcher
- campaign-architect
- ad-copywriter
- bidding-specialist
- audience-specialist
- tracking-specialist
- qa-specialist
- campaign-manager
Outgoing edges
lib_applies_to_domain1
- domain:digital-marketing·DomainDigital Marketing
lib_belongs_to_specialization2
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
- specialization:digital-marketing·SpecializationDigital Marketing
lib_implements_workflow1
- workflow:engineering-onboarding·WorkflowEngineering Onboarding
lib_involves_role2
- role:marketing-strategist·RoleMarketing Strategist
- role:marketing-manager·RoleMarketing Manager
lib_requires_skill_area3
- skill-area:digital-marketing-analytics·SkillAreaDigital Marketing Analytics
- skill-area:seo-sem·SkillAreaSEO and SEM
- skill-area:analytics-tracking·SkillAreaAnalytics and Tracking
uses_agent1
- lib-agent:digital-marketing--ppc-strategist·LibraryAgentppc-strategist
Incoming edges
None.