II.
LibraryProcess overview
Reference · livelib-process:marketing--attribution-modeling-setup
attribution-modeling-setup overview
Implement multi-touch attribution to understand channel contribution to conversions. Compare first-touch, last-touch, and data-driven models.
Attributes
displayName
attribution-modeling-setup
description
Implement multi-touch attribution to understand channel contribution to conversions. Compare first-touch, last-touch, and data-driven models.
libraryPath
library/specializations/domains/business/marketing/attribution-modeling-setup.js
specialization
marketing
usesAgents
- data-assessor
- journey-analyst
- first-touch-modeler
- last-touch-modeler
- linear-modeler
- position-modeler
- data-driven-modeler
- model-comparator
- implementation-planner
- attribution-validator
Outgoing edges
lib_applies_to_domain1
- domain:marketing·DomainMarketing
lib_belongs_to_specialization1
- specialization:marketing·SpecializationMarketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role3
- role:marketing-manager·RoleMarketing Manager
- role:marketing-strategist·RoleMarketing Strategist
- role:brand-manager·RoleBrand Manager
lib_requires_skill_area3
- skill-area:brand-strategy·SkillAreaBrand Strategy
- skill-area:brand-positioning·SkillAreaBrand Positioning
- skill-area:content-marketing·SkillAreaContent Marketing
Incoming edges
None.