II.
LibraryProcess overview
Reference · livelib-process:marketing--marketing-roi-analysis
marketing-roi-analysis overview
Calculate return on investment by channel and campaign. Build marketing mix models to optimize budget allocation across the portfolio.
Attributes
displayName
marketing-roi-analysis
description
Calculate return on investment by channel and campaign. Build marketing mix models to optimize budget allocation across the portfolio.
libraryPath
library/specializations/domains/business/marketing/marketing-roi-analysis.js
specialization
marketing
usesAgents
- data-consolidator
- channel-roi-analyst
- campaign-roi-analyst
- cost-analyst
- mmm-analyst
- budget-optimizer
- incrementality-analyst
- roi-forecaster
- roi-validator
Outgoing edges
lib_applies_to_domain1
- domain:marketing·DomainMarketing
lib_belongs_to_specialization1
- specialization:marketing·SpecializationMarketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role3
- role:marketing-manager·RoleMarketing Manager
- role:marketing-strategist·RoleMarketing Strategist
- role:brand-manager·RoleBrand Manager
lib_requires_skill_area3
- skill-area:brand-strategy·SkillAreaBrand Strategy
- skill-area:brand-positioning·SkillAreaBrand Positioning
- skill-area:content-marketing·SkillAreaContent Marketing
Incoming edges
None.