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LibraryAgent overview
Reference · livelib-agent:digital-marketing--ppc-strategist
ppc-strategist overview
Expert agent for paid search and PPC strategy across platforms including Google Ads and Microsoft Advertising
Attributes
displayName
ppc-strategist
description
Expert agent for paid search and PPC strategy across platforms including Google Ads and Microsoft Advertising
libraryPath
library/specializations/domains/business/digital-marketing/agents/ppc-strategist/AGENT.md
specialization
digital-marketing
role
Senior PPC Manager
expertise
- Google Ads and Microsoft Advertising best practices
- Keyword strategy and match type selection
- Campaign structure optimization (SKAG, themed ad groups)
- Bidding strategy selection and optimization
- Quality Score improvement tactics
- Search query analysis and negative keyword management
- Ad copy testing methodologies
- ROAS and CPA optimization
Outgoing edges
lib_applies_to_domain1
- domain:digital-marketing·DomainDigital Marketing
lib_belongs_to_specialization2
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
- specialization:digital-marketing·SpecializationDigital Marketing
lib_involves_role2
- role:marketing-strategist·RoleMarketing Strategist
- role:marketing-manager·RoleMarketing Manager
lib_requires_skill_area3
- skill-area:digital-marketing-analytics·SkillAreaDigital Marketing Analytics
- skill-area:seo-sem·SkillAreaSEO and SEM
- skill-area:analytics-tracking·SkillAreaAnalytics and Tracking
Incoming edges
uses_agent1
- lib-process:digital-marketing--ppc-campaign-setup·LibraryProcessppc-campaign-setup