II.
LibraryProcess overview
Reference · livelib-process:digital-marketing--ab-testing-experimentation
ab-testing-experimentation overview
Process for designing, executing, and analyzing A/B tests and experiments to optimize marketing performance across channels and touchpoints
Attributes
displayName
ab-testing-experimentation
description
Process for designing, executing, and analyzing A/B tests and experiments to optimize marketing performance across channels and touchpoints
libraryPath
library/specializations/domains/business/digital-marketing/ab-testing-experimentation.js
specialization
digital-marketing
usesAgents
- experimentation-strategist
- test-prioritizer
- test-designer
- statistical-analyst
- test-configurator
- test-qa-specialist
- test-monitor
- results-analyst
- findings-documenter
- implementation-planner
- learnings-curator
Outgoing edges
lib_applies_to_domain1
- domain:digital-marketing·DomainDigital Marketing
lib_belongs_to_specialization2
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
- specialization:digital-marketing·SpecializationDigital Marketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role2
- role:marketing-strategist·RoleMarketing Strategist
- role:marketing-manager·RoleMarketing Manager
lib_requires_skill_area3
- skill-area:digital-marketing-analytics·SkillAreaDigital Marketing Analytics
- skill-area:seo-sem·SkillAreaSEO and SEM
- skill-area:analytics-tracking·SkillAreaAnalytics and Tracking
uses_agent1
- lib-agent:physics--statistical-analyst·LibraryAgentstatistical-analyst
Incoming edges
None.