{
  "id": "role:marketing-manager",
  "_kind": "Role",
  "_file": "domain/roles/roles-business.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Marketing Manager",
    "isAgentic": false,
    "automatability": 0.3,
    "description": "Plans and executes marketing campaigns and programs that build brand awareness,\ngenerate pipeline, and support product launches. Manages relationships with\nagencies and vendors, tracks campaign performance metrics, and aligns messaging\nwith product and sales. Coordinates cross-channel efforts across digital, content,\nevents, and paid media to hit growth targets.\n",
    "seniority": "mid"
  },
  "outgoingEdges": [
    {
      "from": "role:marketing-manager",
      "to": "responsibility:stakeholder-communication",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:marketing-manager",
      "to": "responsibility:metric-definition",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:marketing-manager",
      "to": "responsibility:budget-management",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:marketing-manager",
      "to": "responsibility:vendor-evaluation",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:marketing-manager",
      "to": "domain:data-science",
      "kind": "requires_skill",
      "attributes": {
        "level": "novice"
      }
    },
    {
      "from": "role:marketing-manager",
      "to": "specialization:web-development",
      "kind": "requires_skill",
      "attributes": {
        "level": "novice"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "stack-profile:email-marketing-platform",
      "to": "role:marketing-manager",
      "kind": "used_by_role"
    },
    {
      "from": "tool:klaviyo",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "high",
        "evidence": "Ora surfaced Klaviyo for marketing automation, campaign analytics, and content workflows."
      }
    },
    {
      "from": "tool:june",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "medium",
        "evidence": "Product/customer analytics can support campaign segmentation and growth review."
      }
    },
    {
      "from": "tool:loops",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "high",
        "evidence": "Lifecycle and transactional email automation supports marketing campaign operations."
      }
    },
    {
      "from": "tool:hubspot",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "high",
        "evidence": "Ora surfaced HubSpot for marketing automation and campaign analytics workflows."
      }
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "role:marketing-manager",
      "kind": "involves_role"
    },
    {
      "from": "tool-server:mcp-hubspot",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "medium",
        "evidence": "HubSpot MCP access to CRM and marketing data supports campaign and revenue workflows."
      }
    },
    {
      "from": "tool-server:mcp-klaviyo-candidate",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "medium",
        "evidence": "Campaign and segment APIs support marketing automation and campaign analytics workflows."
      }
    },
    {
      "from": "tool-server:mcp-loops-candidate",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "medium",
        "evidence": "Campaign and audience APIs support lifecycle marketing automation."
      }
    },
    {
      "from": "lib-agent:digital-marketing--competitive-intelligence-analyst",
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      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.7
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    {
      "from": "lib-agent:digital-marketing--content-marketing-strategist",
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        "weight": 0.7
      }
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