II.
LibraryProcess overview
Reference · livelib-process:digital-marketing--programmatic-display
programmatic-display overview
Process for planning and executing programmatic display advertising campaigns through demand-side platforms (DSPs), including inventory strategy, audience targeting, brand safety configuration, and performance optimization
Attributes
displayName
programmatic-display
description
Process for planning and executing programmatic display advertising campaigns through demand-side platforms (DSPs), including inventory strategy, audience targeting, brand safety configuration, and performance optimization
libraryPath
library/specializations/domains/business/digital-marketing/programmatic-display.js
specialization
digital-marketing
usesAgents
- programmatic-strategist
- dsp-specialist
- audience-segmentation-specialist
- display-creative-specialist
- brand-safety-specialist
- fraud-prevention-specialist
- campaign-launcher
- optimization-specialist
Outgoing edges
lib_applies_to_domain1
- domain:digital-marketing·DomainDigital Marketing
lib_belongs_to_specialization2
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
- specialization:digital-marketing·SpecializationDigital Marketing
lib_implements_workflow1
- workflow:brand-campaign-launch·WorkflowBrand Campaign Launch
lib_involves_role2
- role:marketing-strategist·RoleMarketing Strategist
- role:marketing-manager·RoleMarketing Manager
lib_requires_skill_area3
- skill-area:digital-marketing-analytics·SkillAreaDigital Marketing Analytics
- skill-area:seo-sem·SkillAreaSEO and SEM
- skill-area:analytics-tracking·SkillAreaAnalytics and Tracking
uses_agent1
- lib-agent:decision-intelligence--optimization-specialist·LibraryAgentoptimization-specialist
Incoming edges
None.