II.
SkillArea overview
Reference · liveskill-area:digital-advertising
Digital Advertising overview
Paid search, programmatic, social ads, DSP management, bid optimization, and ROAS measurement.
Attributes
displayName
Digital Advertising
description
Paid search, programmatic, social ads, DSP management,
bid optimization, and ROAS measurement.
domains
[]
expertiseLevels
- novice
- intermediate
- expert
Outgoing edges
applies_to4
- domain:advertising·DomainAdvertising
- domain:digital-marketing·DomainDigital Marketing
- specialization:digital-marketing·SpecializationDigital Marketing
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
Incoming edges
lib_requires_skill_area1
- lib-skill:digital-marketing--digital-advertising·LibrarySkilldigital-advertising
prerequisite_for_learning1
- skill-area:content-strategy·SkillAreaContent Strategy
requires_skill_area8
- workflow:youtube-video-ad-campaign·WorkflowYouTube Video Ad Campaign
- workflow:linkedin-sponsored-content-management·WorkflowLinkedIn Sponsored Content Management
- workflow:tiktok-short-form-ad-cycle·WorkflowTikTok Short-Form Ad Cycle
- workflow:google-shopping-feed-optimization·WorkflowGoogle Shopping Feed Optimization
- workflow:podcast-advertising-management·WorkflowPodcast Advertising Management
- workflow:connected-tv-campaign-management·WorkflowConnected TV Campaign Management
- workflow:out-of-home-advertising-review·WorkflowOut-of-Home Advertising Review
- workflow:affiliate-program-management·WorkflowAffiliate Program Management