displayName
Podcast Advertising Management
workflowKind
operational
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Manages podcast advertising campaigns across host-read and programmatic audio
placements — evaluating show alignment with target audience demographics,
negotiating host-read integration scripts and talking points, configuring
programmatic audio buys through podcast DSPs, implementing pixel-based and
promo-code attribution, managing ad frequency across listener cohorts, and
reconciling downloads against impression delivery guarantees. Produces show
selection scorecards, attribution reports, and frequency optimization
recommendations. Excludes podcast production and organic content strategy.