Podcast Advertising Management overview

Manages podcast advertising campaigns across host-read and programmatic audio placements — evaluating show alignment with target audience demographics, negotiating host-read integration scripts and talking points, configuring programmatic audio buys through podcast DSPs, implementing pixel-based and promo-code attribution, managing ad frequency across listener cohorts, and reconciling downloads against impression delivery guarantees. Produces show selection scorecards, attribution reports, and frequency optimization recommendations. Excludes podcast production and organic content strategy.