displayName
Out-of-Home Advertising Review
workflowKind
governance
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Reviews digital out-of-home advertising campaigns — evaluating DOOH
placement performance using mobile location data and foot traffic analytics,
optimizing programmatic DOOH bids by daypart and weather triggers, measuring
campaign effectiveness through exposed vs control group lift studies,
auditing creative compliance with venue specifications, and assessing
share-of-voice against competitors in key geographies. Produces location
performance heatmaps, campaign lift measurement reports, and venue
optimization recommendations. Excludes static billboard buying and creative
design.