displayName
YouTube Video Ad Campaign
workflowKind
operational
triggerType
event-driven
typicalCadence
per-campaign
complexity
cross-team
description
Manages YouTube video advertising campaigns end-to-end — producing video ad
creatives in skippable, non-skippable, and bumper formats, configuring
audience targeting via custom intent and affinity segments, optimizing
cost-per-view bids against brand lift benchmarks, monitoring view-through
rates and earned actions, conducting A/B tests on thumbnails and CTAs, and
measuring brand lift through Google's survey methodology. Produces creative
performance reports, audience refinement recommendations, and CPV
optimization plans. Excludes organic YouTube channel management.