Connected TV Campaign Management overview

Plans and executes CTV and OTT advertising campaigns — selecting inventory across streaming platforms and AVOD services, configuring audience targeting using ACR data and first-party segments, managing frequency capping across linear and streaming environments, implementing cross-device measurement to link TV exposure to digital actions, optimizing creative length variants for non-skippable formats, and reconciling reach and frequency against media plan guarantees. Produces reach/frequency reports, cross-device attribution analyses, and platform mix recommendations. Excludes linear TV buying and creative production.