displayName
Google Shopping Feed Optimization
workflowKind
operational
triggerType
scheduled
typicalCadence
weekly
complexity
single-team
description
Optimizes Google Shopping and Performance Max campaigns through product feed
management — maintaining Merchant Center compliance, enriching product titles
and descriptions with high-intent keywords, configuring custom labels for bid
segmentation by margin tier and sell-through velocity, diagnosing feed
disapprovals and policy violations, structuring campaign architecture by
product category and ROAS target, and implementing supplemental feeds for
promotional pricing. Produces feed health scorecards, shopping campaign
restructuring plans, and product-level ROAS analyses. Excludes product
catalog management and pricing strategy.