{
  "id": "skill-area:digital-advertising",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-marketing-sales.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Digital Advertising",
    "description": "Paid search, programmatic, social ads, DSP management,\nbid optimization, and ROAS measurement.\n",
    "domains": [],
    "expertiseLevels": [
      "novice",
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:digital-advertising",
      "to": "domain:advertising",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:digital-advertising",
      "to": "domain:digital-marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:digital-advertising",
      "to": "specialization:digital-marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:digital-advertising",
      "to": "specialization:digital-marketing-strategy",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "skill-area:content-strategy",
      "to": "skill-area:digital-advertising",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "lib-skill:digital-marketing--digital-advertising",
      "to": "skill-area:digital-advertising",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:affiliate-program-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    }
  ]
}