II.
SkillArea overview
Reference · liveskill-area:marketing-automation
Marketing Automation overview
MAP configuration, lead scoring, nurture flows, lifecycle campaigns, and email deliverability.
Attributes
displayName
Marketing Automation
description
MAP configuration, lead scoring, nurture flows,
lifecycle campaigns, and email deliverability.
domains
[]
expertiseLevels
- novice
- intermediate
- expert
Outgoing edges
applies_to2
- domain:marketing·DomainMarketing
- specialization:digital-marketing-strategy·SpecializationDigital Marketing Strategy
Incoming edges
lib_requires_skill_area1
- lib-skill:digital-marketing--marketing-automation·LibrarySkillmarketing-automation
prerequisite_for_learning1
- skill-area:content-strategy·SkillAreaContent Strategy
requires_skill_area8
- workflow:linkedin-sponsored-content-management·WorkflowLinkedIn Sponsored Content Management
- workflow:newsletter-growth-management·WorkflowNewsletter Growth Management
- workflow:demand-generation-campaign·WorkflowDemand Generation Campaign
- workflow:lead-nurture-sequence-optimization·WorkflowLead Nurture Sequence Optimization
- workflow:customer-marketing-campaign·WorkflowCustomer Marketing Campaign
- workflow:account-based-marketing-cycle·WorkflowAccount-Based Marketing Cycle
- workflow:personalization-engine-optimization·WorkflowPersonalization Engine Optimization
- workflow:marketing-data-warehouse-governance·WorkflowMarketing Data Warehouse Governance