{
  "id": "skill-area:marketing-automation",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-marketing-sales.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Marketing Automation",
    "description": "MAP configuration, lead scoring, nurture flows,\nlifecycle campaigns, and email deliverability.\n",
    "domains": [],
    "expertiseLevels": [
      "novice",
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:marketing-automation",
      "to": "domain:marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:marketing-automation",
      "to": "specialization:digital-marketing-strategy",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "skill-area:content-strategy",
      "to": "skill-area:marketing-automation",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "lib-skill:digital-marketing--marketing-automation",
      "to": "skill-area:marketing-automation",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:demand-generation-campaign",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-marketing-campaign",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    }
  ]
}