Demand Generation Campaign overview

Plans and executes top-of-funnel demand generation campaigns — creating awareness-stage content assets like guides, reports, and toolkits, designing gated content strategies with progressive profiling forms, orchestrating multi-channel distribution across paid, organic, and partner channels, managing lead magnet delivery and follow-up automation, qualifying marketing-qualified leads against ICP criteria, and measuring campaign-sourced pipeline contribution. Produces campaign briefs, lead quality analyses, and pipeline attribution reports. Excludes mid-funnel nurture sequences and sales qualification.