displayName
Marketing Data Warehouse Governance
workflowKind
governance
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Governs marketing data infrastructure and customer data platforms — auditing
identity resolution accuracy across devices and channels, enforcing consent
management compliance with privacy regulations, maintaining segment hygiene
by pruning stale or overlapping audiences, validating data flows from source
systems through CDPs to activation platforms, managing schema evolution for
marketing events, and resolving data quality issues that impact campaign
targeting accuracy. Produces data quality scorecards, consent compliance
reports, and segment health audits. Excludes CDP platform selection and
initial implementation.