{
  "id": "lib-agent:digital-marketing--ppc-strategist",
  "_kind": "LibraryAgent",
  "_file": "generated-library/agents.yaml",
  "_cluster": "generated-library",
  "attributes": {
    "displayName": "ppc-strategist",
    "description": "Expert agent for paid search and PPC strategy across platforms including Google Ads and Microsoft Advertising",
    "libraryPath": "library/specializations/domains/business/digital-marketing/agents/ppc-strategist/AGENT.md",
    "specialization": "digital-marketing",
    "role": "Senior PPC Manager",
    "expertise": [
      "Google Ads and Microsoft Advertising best practices",
      "Keyword strategy and match type selection",
      "Campaign structure optimization (SKAG, themed ad groups)",
      "Bidding strategy selection and optimization",
      "Quality Score improvement tactics",
      "Search query analysis and negative keyword management",
      "Ad copy testing methodologies",
      "ROAS and CPA optimization"
    ]
  },
  "outgoingEdges": [
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "skill-area:digital-marketing-analytics",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "skill-area:seo-sem",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "skill-area:analytics-tracking",
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      "attributes": {
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    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "domain:digital-marketing",
      "kind": "lib_applies_to_domain",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "role:marketing-strategist",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 1
      }
    },
    {
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    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "specialization:digital-marketing-strategy",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:digital-marketing--ppc-strategist",
      "to": "specialization:digital-marketing",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 0.9
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "lib-process:digital-marketing--ppc-campaign-setup",
      "to": "lib-agent:digital-marketing--ppc-strategist",
      "kind": "uses_agent",
      "attributes": {
        "weight": 0.8
      }
    }
  ]
}