{
  "id": "workflow:youtube-video-ad-campaign",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "YouTube Video Ad Campaign",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-campaign",
    "complexity": "cross-team",
    "description": "Manages YouTube video advertising campaigns end-to-end — producing video ad\ncreatives in skippable, non-skippable, and bumper formats, configuring\naudience targeting via custom intent and affinity segments, optimizing\ncost-per-view bids against brand lift benchmarks, monitoring view-through\nrates and earned actions, conducting A/B tests on thumbnails and CTAs, and\nmeasuring brand lift through Google's survey methodology. Produces creative\nperformance reports, audience refinement recommendations, and CPV\noptimization plans. Excludes organic YouTube channel management.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}