{
  "id": "workflow:podcast-advertising-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Podcast Advertising Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Manages podcast advertising campaigns across host-read and programmatic audio\nplacements — evaluating show alignment with target audience demographics,\nnegotiating host-read integration scripts and talking points, configuring\nprogrammatic audio buys through podcast DSPs, implementing pixel-based and\npromo-code attribution, managing ad frequency across listener cohorts, and\nreconciling downloads against impression delivery guarantees. Produces show\nselection scorecards, attribution reports, and frequency optimization\nrecommendations. Excludes podcast production and organic content strategy.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:podcast-advertising-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}