{
  "id": "workflow:out-of-home-advertising-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Out-of-Home Advertising Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Reviews digital out-of-home advertising campaigns — evaluating DOOH\nplacement performance using mobile location data and foot traffic analytics,\noptimizing programmatic DOOH bids by daypart and weather triggers, measuring\ncampaign effectiveness through exposed vs control group lift studies,\nauditing creative compliance with venue specifications, and assessing\nshare-of-voice against competitors in key geographies. Produces location\nperformance heatmaps, campaign lift measurement reports, and venue\noptimization recommendations. Excludes static billboard buying and creative\ndesign.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}