{
  "id": "workflow:marketing-data-warehouse-governance",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-techniques.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Marketing Data Warehouse Governance",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Governs marketing data infrastructure and customer data platforms — auditing\nidentity resolution accuracy across devices and channels, enforcing consent\nmanagement compliance with privacy regulations, maintaining segment hygiene\nby pruning stale or overlapping audiences, validating data flows from source\nsystems through CDPs to activation platforms, managing schema evolution for\nmarketing events, and resolving data quality issues that impact campaign\ntargeting accuracy. Produces data quality scorecards, consent compliance\nreports, and segment health audits. Excludes CDP platform selection and\ninitial implementation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-data-warehouse-governance",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}