{
  "id": "workflow:google-shopping-feed-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Google Shopping Feed Optimization",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "single-team",
    "description": "Optimizes Google Shopping and Performance Max campaigns through product feed\nmanagement — maintaining Merchant Center compliance, enriching product titles\nand descriptions with high-intent keywords, configuring custom labels for bid\nsegmentation by margin tier and sell-through velocity, diagnosing feed\ndisapprovals and policy violations, structuring campaign architecture by\nproduct category and ROAS target, and implementing supplemental feeds for\npromotional pricing. Produces feed health scorecards, shopping campaign\nrestructuring plans, and product-level ROAS analyses. Excludes product\ncatalog management and pricing strategy.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}