{
  "id": "workflow:connected-tv-campaign-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Connected TV Campaign Management",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-campaign",
    "complexity": "cross-team",
    "description": "Plans and executes CTV and OTT advertising campaigns — selecting inventory\nacross streaming platforms and AVOD services, configuring audience targeting\nusing ACR data and first-party segments, managing frequency capping across\nlinear and streaming environments, implementing cross-device measurement to\nlink TV exposure to digital actions, optimizing creative length variants for\nnon-skippable formats, and reconciling reach and frequency against media plan\nguarantees. Produces reach/frequency reports, cross-device attribution\nanalyses, and platform mix recommendations. Excludes linear TV buying and\ncreative production.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}