II.
Role overview
Reference · liverole:conversion-rate-optimizer
Conversion Rate Optimizer overview
Optimizes digital funnels for conversion — A/B testing, multivariate testing, landing page optimization, and behavioral analytics. Bridges product, design, and marketing with data-driven experimentation.
Attributes
displayName
Conversion Rate Optimizer
isAgentic
false
requiredCapabilities
[]
requiredDomains
[]
description
Optimizes digital funnels for conversion — A/B testing, multivariate
testing, landing page optimization, and behavioral analytics. Bridges
product, design, and marketing with data-driven experimentation.
Outgoing edges
applies_to2
- domain:e-commerce·DomainE-Commerce
- domain:digital-marketing·DomainDigital Marketing
holds_responsibility2
- responsibility:a-b-test-integrity·ResponsibilityA/B test integrity
- responsibility:experimentation-governance·ResponsibilityExperimentation governance
requires_expertise3
- skill-area:conversion-optimization·SkillAreaConversion Optimization
- skill-area:experiment-design-AB-testing·SkillAreaExperiment Design & A/B Testing
- skill-area:a-b-testing·SkillAreaA/B Testing
Incoming edges
held_by2
- responsibility:a-b-test-integrity·ResponsibilityA/B test integrity
- responsibility:experimentation-governance·ResponsibilityExperimentation governance
involves_role1
- workflow:a-b-test-lifecycle·WorkflowA/B Test Lifecycle