{
  "id": "role:conversion-rate-optimizer",
  "_kind": "Role",
  "_file": "role/roles/roles-expanded-2.yaml",
  "_cluster": "role",
  "attributes": {
    "displayName": "Conversion Rate Optimizer",
    "isAgentic": false,
    "requiredCapabilities": [],
    "requiredDomains": [],
    "description": "Optimizes digital funnels for conversion — A/B testing, multivariate\ntesting, landing page optimization, and behavioral analytics. Bridges\nproduct, design, and marketing with data-driven experimentation.\n"
  },
  "outgoingEdges": [
    {
      "from": "role:conversion-rate-optimizer",
      "to": "responsibility:a-b-test-integrity",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "responsibility:experimentation-governance",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "skill-area:conversion-optimization",
      "kind": "requires_expertise",
      "attributes": {}
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "skill-area:experiment-design-AB-testing",
      "kind": "requires_expertise",
      "attributes": {}
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "skill-area:a-b-testing",
      "kind": "requires_expertise",
      "attributes": {}
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "domain:e-commerce",
      "kind": "applies_to",
      "attributes": {}
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "domain:digital-marketing",
      "kind": "applies_to",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "responsibility:a-b-test-integrity",
      "to": "role:conversion-rate-optimizer",
      "kind": "held_by",
      "attributes": {}
    },
    {
      "from": "responsibility:experimentation-governance",
      "to": "role:conversion-rate-optimizer",
      "kind": "held_by",
      "attributes": {}
    },
    {
      "from": "workflow:a-b-test-lifecycle",
      "to": "role:conversion-rate-optimizer",
      "kind": "involves_role",
      "attributes": {}
    }
  ]
}