II.
Workflow overview
Reference · liveworkflow:a-b-test-lifecycle
A/B Test Lifecycle overview
Full A/B experiment lifecycle — hypothesis documentation, sample size calculation, experiment configuration, traffic allocation, monitoring, statistical analysis, decision making, and cleanup. Includes guardrail metric monitoring throughout. Distinct from ab-experiment-lifecycle in covering organizational governance.
Attributes
displayName
A/B Test Lifecycle
workflowKind
development
triggerType
event-driven
typicalCadence
per-experiment
complexity
moderate
description
Full A/B experiment lifecycle — hypothesis documentation, sample size
calculation, experiment configuration, traffic allocation, monitoring,
statistical analysis, decision making, and cleanup. Includes
guardrail metric monitoring throughout. Distinct from
ab-experiment-lifecycle in covering organizational governance.
Outgoing edges
applies_to_domain1
- domain:data-science·DomainData Science
involves_role3
- role:data-scientist·RoleData Scientist
- role:conversion-rate-optimizer·RoleConversion Rate Optimizer
- role:growth-engineer·RoleGrowth Engineer
requires_skill_area3
- skill-area:experiment-design-AB-testing·SkillAreaExperiment Design & A/B Testing
- skill-area:a-b-testing·SkillAreaA/B Testing
- skill-area:statistical-analysis·SkillAreaStatistical Analysis
triggers_responsibility2
- responsibility:a-b-test-integrity·ResponsibilityA/B test integrity
- responsibility:experimentation-governance·ResponsibilityExperimentation governance
Incoming edges
supports_work3
- tool:optimizely·ToolOptimizely
- tool-server:mcp-posthog·ToolServerPostHog MCP Server
- tool-server:mcp-amplitude·ToolServerAmplitude MCP Server