{
  "id": "workflow:webinar-production-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Webinar Production Cycle",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Orchestrates webinar events from topic selection through post-event\nfollow-up — identifying high-value topics through audience research and\nsales feedback, securing speakers and managing rehearsals, building\nregistration landing pages and email promotion sequences, managing day-of\nproduction logistics including Q&A moderation, segmenting attendees by\nengagement level for follow-up nurture tracks, repurposing recordings into\nblog posts and social clips, and measuring pipeline influence attribution.\nProduces event briefs, registration reports, and post-webinar ROI analyses.\nExcludes in-person events and paid conference sponsorships.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:webinar-production-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "role:devrel",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "skill-area:event-management",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:webinar-production-cycle",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}