displayName
Webinar Production Cycle
workflowKind
operational
triggerType
event-driven
typicalCadence
monthly
complexity
cross-team
description
Orchestrates webinar events from topic selection through post-event
follow-up — identifying high-value topics through audience research and
sales feedback, securing speakers and managing rehearsals, building
registration landing pages and email promotion sequences, managing day-of
production logistics including Q&A moderation, segmenting attendees by
engagement level for follow-up nurture tracks, repurposing recordings into
blog posts and social clips, and measuring pipeline influence attribution.
Produces event briefs, registration reports, and post-webinar ROI analyses.
Excludes in-person events and paid conference sponsorships.