{
  "id": "workflow:voice-of-customer-synthesis",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-cx-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Voice of Customer Synthesis",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Aggregates and synthesizes customer feedback from all channels into\nactionable insights -- ingesting data from NPS surveys, CSAT responses,\nsupport ticket sentiment, social media mentions, app store reviews, sales\ncall transcripts, and community forum posts, applying topic modeling and\nsentiment analysis to extract recurring themes, scoring theme urgency by\nfrequency, sentiment intensity, and customer-tier weighting, deduplicating\nthemes against known product backlog items, mapping feedback themes to\nproduct areas and journey stages, tracking theme trend trajectories over\ntime to distinguish persistent issues from transient spikes, and packaging\ninsights into structured briefs for product, engineering, and leadership\naudiences. Produces monthly VoC report, theme trend dashboard, and\nproduct-area feedback digest. Excludes product roadmap decisions.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "skill-area:prompt-engineering",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "skill-area:data-quality",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "domain:customer-experience",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "responsibility:triage-incoming-issues",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "org-unit:customer-success",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:voice-of-customer-synthesis",
      "to": "org-unit:support-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}