{
  "id": "workflow:thought-leadership-publication",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Thought Leadership Publication",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Produces and places thought leadership content to build executive and brand\nauthority — identifying high-impact publication targets and conference\nspeaking opportunities, ghostwriting bylined articles and opinion pieces for\nexecutives, preparing speaking proposals and pitch decks, coordinating with\nPR for media placement and journalist outreach, managing editorial calendars\nfor contributed content, and tracking share of voice and citation metrics\nagainst competitors. Produces editorial pipelines, publication placement\nreports, and speaker opportunity assessments. Excludes press releases and\ncrisis communications.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:thought-leadership-publication",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "role:ai-champion",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}