Strategic Account Expansion overview

Plans and executes multi-year expansion strategies for top-tier strategic accounts — conducting comprehensive account mapping to identify all business units, subsidiaries, and potential buying centers, building executive alignment through QBR cadences and executive sponsor pairing, developing value engineering frameworks that quantify realized ROI and project forward expansion value, identifying new use cases and departments for land-and-expand through usage analytics and organizational change signals, coordinating multi-product roadmap presentations aligned to account strategic initiatives, managing white-space analysis to track penetration percentage versus total addressable spend, and planning joint innovation partnerships that create switching cost depth. Produces strategic account plans, executive engagement trackers, and multi-year revenue projection models. Excludes initial deal closing and tactical support.