{
  "id": "workflow:social-media-ad-performance-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Social Media Ad Performance Review",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "cross-team",
    "description": "Evaluates paid social campaign performance across Meta, TikTok, and\nLinkedIn — analyzing creative fatigue signals, audience overlap,\ncost-per-action trends, placement optimization, and platform-specific\nalgorithm shifts. Identifies underperforming creatives for rotation and\nhigh-potential audiences for budget reallocation. Produces performance\ndashboard updates and creative refresh recommendations. Excludes organic\nsocial content planning.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}