II.
Workflow overview
Reference · liveworkflow:social-media-ad-performance-review
Social Media Ad Performance Review overview
Evaluates paid social campaign performance across Meta, TikTok, and LinkedIn — analyzing creative fatigue signals, audience overlap, cost-per-action trends, placement optimization, and platform-specific algorithm shifts. Identifies underperforming creatives for rotation and high-potential audiences for budget reallocation. Produces performance dashboard updates and creative refresh recommendations. Excludes organic social content planning.
Attributes
displayName
Social Media Ad Performance Review
workflowKind
operational
triggerType
scheduled
typicalCadence
weekly
complexity
cross-team
description
Evaluates paid social campaign performance across Meta, TikTok, and
LinkedIn — analyzing creative fatigue signals, audience overlap,
cost-per-action trends, placement optimization, and platform-specific
algorithm shifts. Identifies underperforming creatives for rotation and
high-potential audiences for budget reallocation. Produces performance
dashboard updates and creative refresh recommendations. Excludes organic
social content planning.
Outgoing edges
applies_to_domain2
- domain:advertising·DomainAdvertising
- domain:digital-marketing·DomainDigital Marketing
involves_role3
- role:data-scientist·RoleData Scientist
- role:product-designer·RoleProduct Designer
- role:planner·RolePlanner
performed_by_org_unit2
- org-unit:advertising-team·OrgUnitAdvertising Team
- org-unit:marketing-team·OrgUnitMarketing Team
triggers_responsibility2
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
- responsibility:performance-budget-tracking·ResponsibilityPerformance budget tracking
Incoming edges
None.