{
  "id": "workflow:referral-program-performance-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-growth-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Referral Program Performance Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Reviews referral program performance and integrity -- analyzing referral\nvolume trends by channel and referrer segment, evaluating referred-user\nconversion rates and quality metrics (retention, LTV) compared to organic\nacquisition, monitoring fraud indicators including self-referrals,\ndisposable email patterns, and suspicious reward-claiming behavior,\nassessing reward economics and cost-per-acquisition against other growth\nchannels, tracking referral link attribution accuracy across devices and\nsessions, and identifying top-performing referrers for VIP recognition and\namplification opportunities. Produces referral program performance report\nand fraud detection summary. Excludes program redesign.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:referral-program-performance-review",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "role:security-reviewer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "skill-area:data-quality",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "domain:revenue-operations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "responsibility:security-review",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-performance-review",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}