Referral Program Performance Review overview

Reviews referral program performance and integrity -- analyzing referral volume trends by channel and referrer segment, evaluating referred-user conversion rates and quality metrics (retention, LTV) compared to organic acquisition, monitoring fraud indicators including self-referrals, disposable email patterns, and suspicious reward-claiming behavior, assessing reward economics and cost-per-acquisition against other growth channels, tracking referral link attribution accuracy across devices and sessions, and identifying top-performing referrers for VIP recognition and amplification opportunities. Produces referral program performance report and fraud detection summary. Excludes program redesign.