{
  "id": "workflow:referral-program-design",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-growth-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Referral Program Design",
    "workflowKind": "setup",
    "triggerType": "event-driven",
    "typicalCadence": "per-initiative",
    "complexity": "cross-team",
    "description": "Designs a referral program from concept through launch readiness --\ndefining referral mechanics including single-sided versus double-sided\nincentive structures, modeling reward economics with cost-per-acquisition\ntargets and breakeven analysis, designing fraud prevention controls for\nself-referrals, account farming, and reward abuse, specifying referral link\ntracking and attribution logic across web, mobile, and email channels,\ncreating the referral user experience with share flows, reward dashboards,\nand notification sequences, planning integration with payment and billing\nsystems for automated reward fulfillment, and developing launch\ncommunication plans including in-app prompts, email campaigns, and\nhelp-center documentation. Produces referral program specification, fraud\nprevention rules, and launch playbook. Excludes ongoing program\nmanagement.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:referral-program-design",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "skill-area:domain-driven-design",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "domain:revenue-operations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "responsibility:security-review",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "org-unit:product-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:referral-program-design",
      "to": "org-unit:engineering",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}