displayName
Referral Program Design
workflowKind
setup
triggerType
event-driven
typicalCadence
per-initiative
complexity
cross-team
description
Designs a referral program from concept through launch readiness --
defining referral mechanics including single-sided versus double-sided
incentive structures, modeling reward economics with cost-per-acquisition
targets and breakeven analysis, designing fraud prevention controls for
self-referrals, account farming, and reward abuse, specifying referral link
tracking and attribution logic across web, mobile, and email channels,
creating the referral user experience with share flows, reward dashboards,
and notification sequences, planning integration with payment and billing
systems for automated reward fulfillment, and developing launch
communication plans including in-app prompts, email campaigns, and
help-center documentation. Produces referral program specification, fraud
prevention rules, and launch playbook. Excludes ongoing program
management.