{
  "id": "workflow:programmatic-media-buying-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Programmatic Media Buying Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "cross-team",
    "description": "Reviews programmatic display and video buying performance — evaluating\nDSP configuration, audience segment performance, bid strategy\neffectiveness, brand safety compliance, viewability rates, and\nsupply-path optimization. Produces media plan adjustments and audience\nrefinement recommendations. Excludes creative production and new channel\nactivation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}