II.
Workflow overview
Reference · liveworkflow:programmatic-media-buying-review
Programmatic Media Buying Review overview
Reviews programmatic display and video buying performance — evaluating DSP configuration, audience segment performance, bid strategy effectiveness, brand safety compliance, viewability rates, and supply-path optimization. Produces media plan adjustments and audience refinement recommendations. Excludes creative production and new channel activation.
Attributes
displayName
Programmatic Media Buying Review
workflowKind
governance
triggerType
scheduled
typicalCadence
weekly
complexity
cross-team
description
Reviews programmatic display and video buying performance — evaluating
DSP configuration, audience segment performance, bid strategy
effectiveness, brand safety compliance, viewability rates, and
supply-path optimization. Produces media plan adjustments and audience
refinement recommendations. Excludes creative production and new channel
activation.
Outgoing edges
applies_to_domain2
- domain:advertising·DomainAdvertising
- domain:digital-marketing·DomainDigital Marketing
involves_role3
- role:data-scientist·RoleData Scientist
- role:planner·RolePlanner
- role:engineering-manager·RoleEngineering Manager
performed_by_org_unit2
- org-unit:advertising-team·OrgUnitAdvertising Team
- org-unit:analytics-team·OrgUnitAnalytics Team
requires_skill_area1
- skill-area:observability-pipeline·SkillAreaObservability Pipeline
triggers_responsibility2
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
- responsibility:vendor-evaluation·ResponsibilityVendor Evaluation
Incoming edges
None.