displayName
Product-Led Growth Metrics Review
workflowKind
governance
triggerType
scheduled
typicalCadence
bi-weekly
complexity
cross-team
description
Reviews product-led growth funnel metrics across the full user lifecycle
-- analyzing activation rates by cohort to identify onboarding friction
points, evaluating retention curves (D1, D7, D30) against benchmarks and
prior-period performance, measuring expansion revenue from upsells and seat
additions triggered by in-product upgrade prompts, tracking referral loop
metrics including viral coefficient and time-to-invite, segmenting usage
patterns to identify power users and at-risk accounts for targeted
intervention, and correlating feature adoption with conversion and
retention outcomes. Produces PLG metrics dashboard and growth lever
prioritization. Excludes feature development.