displayName
Partner Program Design
workflowKind
setup
triggerType
event-driven
typicalCadence
per-initiative
complexity
cross-team
description
Designs and launches the organization's formal partner program from
scratch -- defining partner tier structures (e.g., Silver, Gold, Platinum)
with clear qualification criteria, designing benefit packages per tier
including margin structures, MDF allocations, and co-marketing
entitlements, establishing partner portal requirements with self-service
deal registration, lead distribution, and certification tracking, creating
partner onboarding playbooks with technical integration guides and sales
enablement kits, modeling program economics to validate sustainable margin
and incentive levels, and planning the launch communication sequence for
internal sales teams and external partner prospects. Produces partner
program charter, tier-benefits matrix, and portal requirements document.
Excludes ongoing partner management.