{
  "id": "workflow:partner-co-marketing-campaign",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-funnel.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Partner Co-Marketing Campaign",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "quarterly",
    "complexity": "cross-team",
    "description": "Plans and executes joint marketing campaigns with technology and channel\npartners — identifying co-marketing opportunities aligned with mutual\naudience overlap, managing MDF budget allocation and reimbursement workflows,\ndeveloping co-branded content assets and landing pages, coordinating joint\nwebinars and events, managing lead sharing agreements and attribution splits,\nand measuring partner-sourced pipeline contribution. Produces partner\ncampaign briefs, MDF utilization reports, and co-marketing ROI analyses.\nExcludes partner recruitment and contract negotiation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}