Partner Co-Marketing Campaign overview

Plans and executes joint marketing campaigns with technology and channel partners — identifying co-marketing opportunities aligned with mutual audience overlap, managing MDF budget allocation and reimbursement workflows, developing co-branded content assets and landing pages, coordinating joint webinars and events, managing lead sharing agreements and attribution splits, and measuring partner-sourced pipeline contribution. Produces partner campaign briefs, MDF utilization reports, and co-marketing ROI analyses. Excludes partner recruitment and contract negotiation.