{
  "id": "workflow:paid-search-campaign-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Paid Search Campaign Optimization",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "single-team",
    "description": "Optimizes paid search campaigns across Google and Bing ads — reviewing\nkeyword bid adjustments, quality score trends, negative keyword lists,\nad copy performance, match-type distribution, and budget pacing against\nROAS targets. Produces bid strategy adjustments and keyword\nexpansion/pruning recommendations. Excludes new campaign creation and\nlanding page design.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}