II.
Workflow overview
Reference · liveworkflow:paid-search-campaign-optimization
Paid Search Campaign Optimization overview
Optimizes paid search campaigns across Google and Bing ads — reviewing keyword bid adjustments, quality score trends, negative keyword lists, ad copy performance, match-type distribution, and budget pacing against ROAS targets. Produces bid strategy adjustments and keyword expansion/pruning recommendations. Excludes new campaign creation and landing page design.
Attributes
displayName
Paid Search Campaign Optimization
workflowKind
operational
triggerType
scheduled
typicalCadence
weekly
complexity
single-team
description
Optimizes paid search campaigns across Google and Bing ads — reviewing
keyword bid adjustments, quality score trends, negative keyword lists,
ad copy performance, match-type distribution, and budget pacing against
ROAS targets. Produces bid strategy adjustments and keyword
expansion/pruning recommendations. Excludes new campaign creation and
landing page design.
Outgoing edges
applies_to_domain2
- domain:advertising·DomainAdvertising
- domain:digital-marketing·DomainDigital Marketing
involves_role2
- role:data-scientist·RoleData Scientist
- role:planner·RolePlanner
performed_by_org_unit2
- org-unit:advertising-team·OrgUnitAdvertising Team
- org-unit:growth-team·OrgUnitGrowth Team
requires_skill_area1
- skill-area:python-data-pipelines·SkillAreaPython Data Pipelines
triggers_responsibility2
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
- responsibility:cost-optimization·Responsibility
Incoming edges
None.